In Comm 203, we are now in week six, which means Media Literacy Week.
In a nutshell, media literacy is a determination. It describes how us, people who use and are involved with media, are able to interpret and make decisions the information provided for us.
First, in order to understand media literacy, we must understand how one obtains media information. In the old speech and communication learning, it is taught that interpersonal communication is based on the SMR method, which is to say...
Sender ----> Message ----> Receiver
However, we find one huge problem with the middle term, message.
The word message, comes with a sort of baggage attached, a personal connotation that someone places with the message. Even so, this confusion and sometimes even strenuous decoding of emphasis or ulterior motives of what we thought someone meant. See? even that was confusing..
To eliminate this pesky message; a new term was deemed for collecting media data.
TEXT!
Yes, the new fancy media term we use is text.
So, what is a text?
Well,
<-------- This is a text
---------------->
And so is this
But texts can also be books, news, movies, video games, or body language, or a simple sentence or phrase; basically anything that can be read or interpreted.
By referring to these media objects as texts, we see to eliminate the confusion and unwanted connotation interference.
This brings me to another point, "intertextuality"... now at first glance, it sounds like some nuance of impropriety (haha), but in truth it is a broadly philosophical theory of how we relate one text to the other. In my textbook for my Comm class (not to be confused with the 'texts' we are talking about now) intertextuality is the way that people understand and apply meaning to texts by basing them off of other texts, and other knowledge.
By using intertextuality, it is possible to become media literate by being able to interpret the texts presented to us.
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