Vals Type and Comm 203

In Comm 203 we have been discussing public relations and marketing. In a new strategic way, a system called VALS allows producers to better analyze and market to groups of people. From the VALS online survey, we were told what our VALS types were and mine was Experiencer/Innovator. This is something I totally agree with for the most part.

VALS online says that Experiencers are motivated by self-expression. Young, enthusiastic, and impulsive consumers, Experiencers quickly become enthusiastic about new possibilities but are equally quick to cool. They seek variety and excitement, savoring the new, the offbeat, and the risky. Their energy finds an outlet in exercise, sports, outdoor recreation, and social activities. Which is true about me. I love new things and meeting new people, I like discovery and are at time very impulsive.

 I love to be outdoors, swimming or going for walks or just exploring. Social outlets are hugh activities for me as well, I definitely spend more time on Facebook than I should. If VALS sought to market something to me using the Experiencer approach then they would be close to accurate. However, even though new things excite me and self-expression is very important. Sometimes, I feel the need to just relax and are comfortable with the norm and mundane. Depending on the mood I'm in, I guess depends on what I feel like buying or maybe not..

Secondly, I also got Innovator

According to VALS, Innovators are successful, sophisticated, take-charge people with high self-esteem. Because they have such abundant resources, they exhibit all three primary motivations in varying degrees. They are change leaders and are the most receptive to new ideas and technologies. Innovators are very active consumers, and their purchases reflect cultivated tastes for upscale, niche products and services.

 

Image is important to Innovators, not as evidence of status or power but as an expression of their taste, independence, and personality. Innovators are among the established and emerging leaders in business and government, yet they continue to seek challenges. Their lives are characterized by variety. Their possessions and recreation reflect a cultivated taste for the finer things in life.

Innovator I feel very strongly connected to, and it also kind of includes Experiencer in it. I like to have cool things, but I want them to characterize who I am, because I take time to have nice things, 'cultivated' things that reflect not only my good taste, but myself as a person. Because I am comfortable with myself, I know what I like. But I am also part experiencer and I enjoy new things, and ideas that suit me.

VALS got me down perfect. :)